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Aino

Stories of Fashion from the North

Finnish Family Company

 

The founders of Aino, established in 1990, Liisa Kotilainen and Vesa Poutiainen, have both worked in the fashion industry almost all of their lives. Thus it comes as no surprise that they also met at work - where else? The fruitful cooperation and coexistence of the colour oriented Liisa and the vigorous Vesa has already produced hundreds of collections, as well as satisfied customers, all around the world. Funny enough, many of Aino’s retailers are also family companies.

Our Vision

 

 

Aino enriches every woman’s everyday life along with her individual style. With our clothing, their shapes and colours in particular, we wish to enhance the Aino Lady’s  personality. 

 

 

 

 

 

About the name Aino


The name Aino emanates from the fountain of Finnish history - from the mythologies of Kalevala. Our role model in designing and producing clothes is Aino from Kalevala; a self-confident and independent woman who evokes much admiration with her beauty. Aino remains a traditional woman's name in Finland, it has also a special significanceforthe designer Liisa as her mother and daughter are both called Aino. 

 

 

We at Aino consider every woman

 to be beautiful, unique and invaluable.  

Responsibility

 

For ecological purposes the most valuable attribute of clothing is its durability. We at Aino produce women’s fashion that endures both time and use. For this reason responsibility for us means above all the high quality of materials and detailed, if not perfect, finishing of the products.   

  

The shapes and colours we design in Finland; they are produced by well-picked, responsible european factories.  

 

 

Why does Aino have two dots on the i?

 

After we learned from our Japanese costumers the meaning of Aino in their language, the field of love, we wanted to register this beautiful name with a stunning double meaning. Accordingly, our interest in the meaning of ‘Aino’ in all languages grew. In most european languages the pronunciation remains the same, although in French it is pronounced without the i - [enoo]. By adding the two dots on the i we made sure that the pronunciation would be uniform, and Finnish, all through Europe.

 

The Logo of Aino

 

The graphic artist Jorma Hinkka created the sensual outlook of our logo in the 1990's.  

The dots of the i, the circular shapes of the a and o and the vertical lines in between them together create a memorable image. In the everyday usage we write Aino in the Finnish way, without the two dots on the i. Nevertheless, we hold the pronounceability of our brand’s name important, regardless of the market area.   

 

Aino in the World

 

Aino, who has by now reached its twenties, has already produced hundreds of collections and reached thousands of happy customers around the world. We have grown from a small producer to a respectable international brand. Currently Aino’s products are being sold in more than 20 countries with increasing demand. We at Aino are happy and proud to be a part of the global export of Finnish fashion knowledge to Europe, Asia and the United States.